I am into simple pleasures. As an entrepreneur, one of those simple pleasures is taking checks to the bank and depositing them in person, old school style. I have been doing this since I first launched my business in 2016. It is one of my favorite parts of business ownerships. I find it extremely rewarding. Like a fisherman bringing home his daily catch. Like a farmer hauling the harvest to town. Or a gold prospector showing off his nuggets. #snickering
My Last Bank Run
Friday afternoon I made a run to the bank to deposit some checks I received last week. But what started as a routine trip to the bank became a trip down memory lane. Because as I entered the bank I was hit by the memory of depositing the very first check my business ever received.
You Never Forget Your First
I dreamed of starting my own advertising agency since I first started my career as a young copywriter. Finally, in 2015 I decided to take the proverbial plunge. (Which makes me a proverbial plunger.) From the time I committed to launching my own agency until I legally established The Weaponry LLC and left my job was 7 months. Just 1 month after I launched The Weaponry I received a check for $46,444 made out to The Weaponry LLC. I was amazed. I kept thinking that 1 month earlier The Weaponry didn’t even exist. Now it was about to have $46,000 in the bank.
Show And Tell
I remember going to my bank in Atlanta to deposit the check like it was yesterday. The woman who helped me set up The Weaponry’s business banking accounts just weeks earlier happened to be working that day. I hurried over to her like a proud kid coming home with a great report card and said, ‘Look what I have!’
I showed her the check for $46,000 and her eyes got really big. She said, ‘Wow! That was fast! How do I get in on this business?’
3 Years Later
Fast forward 3 years to last Friday. I walked into another branch of that same bank in Milwaukee. I was thinking about that momentous first check as I approached the counter where I sign my checks before I deposit them. As I pulled out the checks to give them my John ‘Don’t-Call-Me-Herbie’ Hancock, I saw something remarkable on the checks. And it wasn’t the dollar value.
What I noticed was that 2 of the 3 checks I was depositing had logos printed on them that The Weaponry designed. Now we were not just getting paid with checks. Our work was literally on the checks, and on the envelopes in which the checks were mailed.
When I first envisioned The Weaponry I imagined the agency impacting every touchpoint of the brands we worked with. But I hadn’t imagined getting paid for our efforts with checks that had logos on them the we had designed.
These brands were not tiny startups either. One of the checks came from a client of ours who is celebrating their 125th year in business. The other was from a brand owned by one of the best known companies in the world.
I took my time signing the checks as I soaked in the moment. Then I walked up to the teller with a smile even wider than usual. Knowing that The Weaponry is not just making money. We are making an impact on our clients’ businesses.
Entrepreneurship, like life, is an exciting journey. It is easy to lose sight of just how much progress you have made along the way. That’s why it is important to recognize those telltale signs that you are growing, building and improving. Keep your eyes open for your own important, yet often subtle signs of progress. They indicate that You have outgrown the You of yesterday. In the end that is all we can really hope for.
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Originally published at http://theperfectagencyproject.com on August 11, 2019.