Why my last speaking event was more rewarding than usual.

Adam Albrecht
4 min readAug 1, 2023

In January of this year, I got a fun email from Miriam Crosby, the Director of Superfoods at The Peanut Institute. In her note, Miriam invited me to speak at the USA Peanut Congress, where leaders from all sectors of the peanut industry get together to discuss all things peanut. The event is kinda like that scene from Forrest Gump where Bubba talked about all things shrimp. But for peanuts.

The Peanut Institute had a slot for a speaker at the event and they wanted me to come and share some life and career lessons from my book What Does Your Fortune Cookie Say? I was thrilled and thought I might even get to meet Jif, Skippy, and Mr. Peanut.

Not only was I excited about the opportunity, and honored to be invited, the location was going to be amazing! The event was on Amelia Island in Florida at the Ritz Carlton Hotel. And the Ritz people are even better at making Carlton hotels than they are at making crackers. Which is pretty amazing.

Sunrise at the Ritz Carlton on Amelia Island, starring the Atlantic Ocean.

The Event

The event was in mid-June. And it was incredible. The entire peanut world was there. The Weaponry, the advertising and ideas agency that I lead, has several great clients in the peanut industry. So I knew a lot of special people at the event. And I met a whole lot more.

Me sharing life lessons and telling the audience that in Milwaukee I eat peanuts with my left hand.

My talk was titled Nutrient Dense Life Lessons. I talked about how the little peanut, packed with energy and full of goodness, sets a great example for us all and has inspired me since I was in high school. #TrueStory

Adam’s talk was inspirational! He is such an engaging, high-energy speaker…the audience was on the edge of their seats waiting for the next life lesson to drop. Well done!

-Miriam Crosby

The audience was great. The team from The Peanut Institute, including Miriam, John Powell, Samara ‘Dr. Peanut’ Sterling and Kirsten Collins from the American Peanut Shellers Association were helpful and supportive. The room itself at the Ritz Carlton was perfect. Did I mention the food was outstanding? (It was!).

What Was Even Better!

But what made this experience even greater was that my wife Dawn was able to join me in Florida. The timing of the event in mid-June meant that my kids were out of school so Dawn could come with me. After the thousands of hours I have spent alone writing blog posts and books over the past 7 years, it was great to be able to have Dawn enjoy the rewards of both the work and sacrifice.

Dawn and me enjoying the Ritz Carlton. Check out my fun straw that looks like the Hilton Head lighthouse.

The Evolution of a Passion Project

I started writing this blog when I first launched The Weaponry. No one asked me to do it. It was a passion project. It allowed me to share my experiences, observations and lessons. 5 years after I started the blog I published my first book. Writing the book led to speaking engagements all over the country.

It is interesting to see where your passion projects take you. When you deeply care about what you are creating and offer value to others first, you will receive value in return.

Thank you to The Peanut Institute for inviting me to speak. Thank you to the USA Peanut Congress for putting on such a great event in such a beautiful setting. The whole experience created a fun new memory for both me and Dawn.

Key Takeaway

Pursuit your passion projects. You never know where they may take you. And if they take you somewhere good, be sure to bring your loved ones along for the ride.

* If you are looking for a speaker to bring energy, fun and valuable lessons to your next event, shoot me a note at adam@theweaponry.com.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Originally published at http://adamalbrecht.blog on August 1, 2023.



Adam Albrecht

I am a growth-minded entrepreneur and author of the book What Does Your Fortune Cookie Say? I share what I'm learning on my journey. And I try to make it funny.