Why it’s so important to protect your Golden Eggs.

Adam Albrecht
2 min readSep 14, 2023

Our creative team at The Weaponry meets once a week to talk about our Golden Eggs. Yes, Golden Eggs. I realize that sounds like something from a fairytale. Or maybe something you use to make a McMuffin at the Golden Arches.

At The Weaponry, our Golden Eggs are our great creative opportunities.

The name Golden Eggs is important.

First, the opportunities are golden. They are valuable. Special and rare. Like Rose, Blanche, Dorothy and Sophia.

But they are also eggs. Which means they are fragile. And easily destroyed. Especially if they sit on a wall and have a great fall.

We Must Protect These Eggs!

At The Weaponry we realize that we need to protect the Golden Eggs. We need to keep a watchful eye on them. Guard them. Defend them. We need to focus on them. And treat them as if they are special and fragile. Because if we don’t, they will crack, splat or spoil.

Paying special attention is the only way to ensure that your valuable opportunities transform into valuable results. Because success is like a manufacturing line. At the beginning of the line, you have raw opportunity. Then you run that opportunity down the line, through a process to transform that opportunity into a successful result.

But you need to start with an opportunity.

Everyone Has Golden Eggs

You have Golden Eggs too. Yes, you. These are your great opportunities. The ones that you need to protect, defend, and guard to make sure your opportunity is not lost, wasted or destroyed.

Your opportunities may be related to your work or your career. But Golden Eggs can also be that special person that walks into your life. They could be free time with your children. A date with your spouse or main squeeze. Golden Eggs can be that book you should read. The opportunity to exercise, converse, or learn. Golden Eggs come in many shapes and sizes. So don’t be surprised if your Golden Egg is not actually shaped like an egg.

Key Takeaway

Learn to identify your Golden Eggs. Protect them. Give them the special attention, focus and energy they require. That is how you ensure that you get the valuable gold from them.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Originally published at http://adamalbrecht.blog on September 14, 2023.



Adam Albrecht

I am a growth-minded entrepreneur and author of the book What Does Your Fortune Cookie Say? I share what I'm learning on my journey. And I try to make it funny.