Why I ordered new business cards that don’t even mention my business.
I recently placed my first business card order in the covid era. The demand for business cards plummeted when we were all locked at home. I tried to give my wife and kids cards just to feel like I was getting my name out there. But they told me they knew where to find me. And my mailman told me he already knew where I lived.
But by the fall of 2022, I had finally run out of my last business cards. Plus, The Weaponry, the advertising and idea agency I lead, moved to a new office in June. Which meant that we had important information to update on our cards. Like our physical address. I also updated the URL for this blog. Because the last time I printed business cards my blog was still called The Perfect Agency Project. But AdamAlbrecht.blog is shorter and easier to remember. Especially for me.
My Other Card
But I also decided to create another business card. One that didn’t mention my role at The Weaponry at all. You see, 10 months ago I published my first book, titled What Does Your Fortune Cookie Say? from Ripples Media. Since then, I have added the role of Author to my growing list of job titles.
Today, I have had so many conversations as an author that I felt like I should have a card that represented my role as an author and speaker. Plus Moo.com was having a 25% off sale. So I figured it was a sign from the universe.
On the front of the cards, I included a picture of myself, real estate agent-style. Sure, this helps people remember what I look like. But I felt like the picture matched the tone and style of both my writing and speaking. Which is fun, positive, and energetic. If I was a horror novelist and used this picture nobody would buy the book. Because I don’t look like I hunch in my basement dreaming up evil and grody stuff.
I title myself an Author and Speaker. Because I have found that people love to hear authors speak. I have had tons of speaking engagements over the past 10 months. And I have many more scheduled, including 3 speaking engagements within 5 days this fall. Not only do I really enjoy speaking, but I have also met a lot of great new people through the experience.
On the card, I note that I am the author of the book What Does Your Fortune Cookie Say? Although, I debated whether I should also include the other book projects I am working on. Including a new book that I have co-authored with Jeff Hilimire set for release in November, titled The Culture Turnaround. But I figured I could always order more cards as my little library of writings grows.
The front of the card includes hard-working contact information, like my mobile number, email, social handle, and book website address.
But like a good mullet, the fun side is on the back.
After talking to people about my book I always wish I could give them a few key lessons from the book to take with them. Like CliffsNotes. Only I cut Cliff out. So on the card, I included a list of 10 lessons from the book that fit 2 important criteria:
- They are important and useful to everyone.
- They are short enough to fit on the card.
I also included a picture of the book so that people would know exactly what it looks like. After all, Amazon sells every book title ever written about fortune cookies. And I didn’t want people to think that I went all Mark Twain and wrote the book under an assumed name like Bernadette Jiwa, Jennifer 8 Lee, or LuMing Mao.
Consider creating business cards for your roles beyond your day job. A side hustle, significant hobby, or volunteer position all warrant a special card. They make it easy to stay connected to others you meet in that role. And they provide great ways to share your skills, abilities, and interests with others.
Check out Moo.com for an easy way to make great cards quickly. Tell them Adam Albrecht sent you. If they ask if you mean the Adam Albrecht who is the Founder of The Weaponry or the Adam Albrecht who is the Author & Speaker, tell them both.
*If you know someone who could benefit from this idea, please share it with them.
Originally published at http://adamalbrecht.blog on October 4, 2022.