Why feeling comfortable should make you feel uncomfortable.

I am always looking for nuggets of wisdom. And because I am always looking, unlike Bono, I often find what I am looking for. The latest gem arrived yesterday from Robert Kiyosaki, the famed investor and author of Rich Dad. Poor Dad. Kiyosaki is an active tweeter, dropping 140-character bread crumbs of wisdom throughout each day.

Here is the tweet that has me all atwitter right now:

The biggest trap, the biggest dungeon in life isn’t laziness or bad luck, it’s comfort. -Robert Kiyosaki

The Human Trap

Instead, I would set up a steady 9-to-5 job in middle management, with competitive benefits, no night or weekend work, no travel, a swell group of co-workers, an easy commute and decent pay. And my trap would suck in humans like a new and improved black hole designed by James Dyson.

Dissecting The Trap

Staying Uncomfortable

A Quick Recap

The Grand Illusion

Entrepreneurship felt like the path to the endgame comfort I was looking for. Because the comfort I want comes from having control over my time, which is our only un-renewable resource. So in 2016 I launched my own advertising and idea agency, The Weaponry.

Even More Dangerous

I stay uncomfortable by committing to goals that are very hard to achieve. Those unattained goals provide a constant feeling of discomfort. Of failure. And of motivation that drives me forward. I try to keep that discomfort front and center. Because it prevents me from falling into the big trap that Robert Kiyosaki warned the Twitterverse about yesterday.

Key Takeaway

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Originally published at http://theperfectagencyproject.com on August 25, 2019.

I am a growth-minded entrepreneur trying to share what I am learning on my journey, both professionally and personally. Also hoping to make people laugh.

I am a growth-minded entrepreneur trying to share what I am learning on my journey, both professionally and personally. Also hoping to make people laugh.