To create more opportunities first become great at what you do best.
Friday night my family and I had dinner in Las Vegas. It was the last night of our southwestern adventure, and we didn’t really plan our last meal. At least not the way Jesus did.
Through a strange confluence of forces, including a rare dessert thunderstorm that created flash floods in Vegas, we ended up eating at Buddy V’s Ristorante.I realized once we reached the restaurant that it was named after Buddy Valastro.
Shortly after we sat down to eat I spotted Buddy V himself walking into the restaurant. A few minutes later Buddy stopped by our table to say hi, check on our experience, and thank us for coming to the restaurant that night. (I refrained from saying that I loved him in Elf.)
Buddy then greeted the table next to us. The family at that table asked if they could take a picture with Buddy. Which tipped off our kids that this guy was a celebrity. So they asked us why he was famous.
Dawn and I explained that Buddy V owned Carlo’s Bake Shop in Hoboken, New Jersey. (Fun Fact: Dawn lived in Hoboken right after graduating from college as she worked at the Lifetime Channel in New York City.)
We told our kids that Buddy was so good at making cakes that he got his own show on TLC called Cake Boss. He has now starred on 5 other TV shows. He owns 18 bakeries. And he is currently launching other restaurants.
After explaining this to our kids, I said that the real lesson from Buddy V was that if you want to create a lot of opportunities for yourself you should first become really great at something. And that something could be anything.
Buddy V was so good at making cakes that the world took notice and wanted to see and know more about him and his work. His personality made him interesting to a broad crowd and the opportunities just keep coming.
But it all started because he became great at his craft.
And maybe because he has a sweet accent.
Become really great at what you do. Expertise opens doors to new opportunities. It offers you career capital. Which leads to social capital. And financial capital. Keep practicing and improving your skills and you will become sought after. And when you are sought after everything changes.
*If you know someone who could benefit from this message, please share it with them.