The valuable skill new entrepreneurs should focus on first.

3 min readJul 25, 2019

Being an entrepreneur is like being an astronaut. Not just because they are both weird words. But because both jobs require you to know a little bit about everything. However, no one starts out knowing all the things they need to know. Which means that when you begin your entrepreneurial adventure you start in an uncomfortable, if not vulnerable position. Like astronauts.

When I first launched The Weaponry, my advertising and ideas agency, I was curious to discover which newly-required skill area would test me the most. Accounting? Contract Law? Human Resources? Dry Erase Board Maintenance? But 3 years later there is one skill I find I need to use more than any other. It’s my humanity.

Honing Humanity

Being a great entrepreneur, first and foremost, requires you to be the best human you can be. Because businesses are not businesses. They are collections of people. To help people be their best you have to listen, understand and care about the issues they are dealing with.

Human challenges regularly get in the way of business. That’s simply a fact of life. Entrepreneurs have to be good at working with those challenges. They come from everywhere. From your clients, employees, contractors, vendors and suppliers. Over the past few years I have had the honor or working through a wide variety of human challenges with my teammates, clients and partners.

Human Challenges I Have Worked Through As An Entrepreneur

Pregnancy
Home Buying
Home Selling
Mental Illness
Balance Issues (real, physical balance, not work-life or checkbook related)
Cancer
Care for Aging Parents
A Desire To Go Back To School
Weddings
Changes To Hopes and Dreams
Surgery
Home Power Outages
Family Vacations
Spousal Job Loss
Doctor’s Appointments
Major Dental Procedures
Drug & Alcohol Testing (which we are required to do for a client)
Criminal and Financial Background Checks
Sick Children
Alzheimers Disease
Parkinson’s Disease
Hearing Loss
School Events
Financial hardships
Business failures
Lawsuits

Preparing Yourself

Working through these issue doesn’t require an MBA, finance degree or a Wall Street internship. It simply requires you to be a good compassionate and understanding human. It requires you to put people issues before business issues. It requires good listening skills and good problem solving skills. It requires you to be prepared for life to get in the way of business. And to be okay with that.

My Favorite Part

Still, the humanity is my favorite part of business. It provides a constant reminder that we are people first and clients, employees and contractors second. We work to live. We don’t live to work. At the end of your career you will be remembered more for how you impacted lives than how you impacted products and services.

Key Takeaway

Humans are critical to business success. If you want to create a thriving business you should always put the humans in them first. Because you can’t succeed without them. When you show that you care about the human issues that your team, clients and partners are dealing with, those same people will care even more for you and your shared business in return. So remember the Golden Rule. It’s the most golden entrepreneurial lesson I’ve learned so far.

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Originally published at http://theperfectagencyproject.com on July 25, 2019.