The story of our crazy website. Part 1: What is this?

The Exceptional Exceptions

You Don’t Have To Do Anything

But there was more to it than that.

GoDaddy Go!

I Wanna Mock!

  1. Appear as if it was plausibly a website for The Weaponry.
  2. Not offer a single bit of information about The Weaponry.
  3. Make visitors laugh.
  4. Make visitors visit every page and read every word.
  5. Offer a sense of our brand, even without any real information about us.

First Break All The Rules

What You See

More Than Meets The Eye

Recruitment Tool

Key Takeaway

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Adam Albrecht

Adam Albrecht

I am a growth-minded entrepreneur and author of the book What Does Your Fortune Cookie Say? I share what I am learning on my journey,