The 5 little words of encouragement I tell myself when things get rough.

Adam Albrecht
2 min readOct 8, 2023

Life isn’t easy. It never has been. In fact, things go wrong all the time. And when you are trying to do hard things personally or professionally you will experience bumps, twists, stops, and restarts. It can be maddening. But so is quitting.

When things get hard and the ride gets rough, I always tell myself these 5 simple words:

Just stay on the horse.

Like you, most of the challenges I face don’t involve riding an actual horse.

But many of the difficult things we encounter feel like a bucking horse trying to throw us to the ground.

Things like work issues, relationship challenges, parenting, adversaries, unexpected expenses, illness, and weather. (Did I mention parenting?)

Remember, problems and challenges will keep coming. But they will also go away. You just have to make sure you stay on the horse long enough to enjoy watching the challenges go away.

So don’t quit, Buckaroo. And don’t give up. Tame the challenge. And enjoy the smooth ride on the other side.

Key Takeaway

Just stay on the horse. The bumps are part of the adventure. They make the ride more difficult. But they make the success sweeter. They make the story better. And ultimately, they make you better too.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Originally published at on October 8, 2023.



Adam Albrecht

I am a growth-minded entrepreneur and author of the book What Does Your Fortune Cookie Say? I share what I'm learning on my journey. And I try to make it funny.