Our unconventional website, Part 2: 7 Reasons we don’t have a real website.

Establishing a new business was much simpler before Al Gore invented the interwebs. You just established your legal entity with your state. You received a tax ID number from the federal government. Then, you got yourself a phone number from Ma Bell and listed it in something our forefathers called The Yellow Pages. Then you sat back and let your customers’ fingers do the walking across their phones to your business. Easy peasy lemon squeezy.

It’s A Different World

A High Degree Of Difficulty

Marching To An Offbeat Drummer

More Thought Than You Think

The 7 Reason The Weaponry doesn’t have a real website.

1. Our website is not our business.

This is one of the biggest mistakes I see startups make. Instead of focussing on your website, focus on business development. Work on your network. Work on your processes and procedures. Work on your product or service. All of those things are far more valuable to your growth and long term viability than a website. Don’t fool yourself. A polished website is merely a placebo that makes you feel as if you have a real, viable business.

2. All agency websites looked the same.

3. We didn’t start out with creative work to show.

4. Our website is meant for prospective employees. Not clients.

5. The intrigue was too fun to let go.

6. I didn’t want the business to grow faster than I grew as the leader of the business.

I knew the business would grow. But I didn’t want the pressure of additional demand before we created the systems and processes to accommodate for it. So a magnetic website with great SEO and a sharply-honed paid search strategy, like we implement for our clients, would have actually worked against our long term plans.

7. My Own Rebelliousness

What is even better is that smart businesses trust us to design and build their websites, despite the fact that we don’t have one ourselves. That will provide a great hook when I finally write the book about my experience. #MarketingBakedInFromTheStart

Key Takeaway

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Originally published at http://theperfectagencyproject.com on October 8, 2019.

I am a growth-minded entrepreneur trying to share what I am learning on my journey, both professionally and personally. Also hoping to make people laugh.