My daughter thinks I am lucky to have such a cool job. But she is wrong.

3 min readJan 12, 2020

Yesterday my daughter Ava had a basketball tournament 90 minutes from home. Ava and I enjoyed some daddy-daughter time as we drove to and from the tournament together. We always talk a lot on our drives. Our conversation yesterday included such random topics as:

Top 3 cities in the US you would want to live in someday
How to become a songwriter
How old you have to be to join the CIA
Elbows to the throat
Billy Eilish
Basketball moves that work
How Silicon Valley became a thing
Hair tossing and checking my nails
Honors Geometry terms (we studied for her quiz together)
How the championship medals they won glow in the dark
What is the 3rd Jonas Brother’s name (It’s Kevin)

Entrepreneurship

We also talked about my work. When I started The Weaponry, my advertising and ideas agency, I also started this blog to share what I learned on my entrepreneurial journey. This is the 382nd post. So I must be learning something. But I don’t just blog about what I am learning. I try to teach my children as much as they can absorb. And maybe just a little more.

Recent Updates

I told Ava about some of the projects I am working on. I told her about work travel that I have coming up to Los Angeles, Las Vegas and potentially Orlando. I gave her an update on some of the things I just did on trips to Dallas and San Antonio.

Then she said something that really struck me. She said,

‘Dad, you are so lucky. You have the coolest job.’ -Ava Albrecht (14)

I smiled, and told Ava that my entire advertising career has been filled with cool opportunities and experiences. But the thing worth noting now is that I created my own job. I started my own business. All of the cool things I get to do now were not offered to me by an employer. I didn’t find this job like you find a 4-leaf clover. I created the opportunity to do cool things myself.

How Long Does It Take?

I knew that when I launched my own business I would be walking away from a number of amazing opportunities to do fun and interesting work. I wondered how long it would take before I got to do those same kinds of projects for The Weaponry.

It didn’t take long. Today I get to work on rewarding projects for many of my clients. I get to travel all over the country. I get to work with interesting and well known people. And so do my teammates.

Go Luck Yourself

Ava was right, I do have a cool job. But I am not lucky to have this job. I made this job. I knew the kind of work I wanted to do. And I created a job where I would get to do it. I told Ava that I want to make sure she knows that she has the ability to create her own dream job. And I want you to know that you do too.

Key Takeaway

The best way to land your dream job is to create it yourself. Know what you want. And realize you have the potential to make it happen. Today, I am busy creating my dream job. I am certainly not done yet. And neither are you.

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Originally published at http://theperfectagencyproject.com on January 12, 2020.