It’s time for your next step to a great 2025.

One great day is just one great day.

But if you can string together 4 to 7 great days you have a great week.

And if you can string together 4 or 5 great weeks you have a great month.

And if you string together 12 great months you have a great year.

And if you string together great year after great year, you create a great life.

And if you string together 6 great strings, you might have a guitar. Or an afghan.

Creating A Great 2025

I am trying to make 2025 my best year ever. I call it Project 2025. (Not to be confused with any other Project 2025s you may have heard about lately.) I hope you are doing the same. And if you haven’t been thinking about creating your own great 2025, now is the time to start. Because no one can make it happen but you. (With a strong assist from God, the world’s all-time assist leader.)

As we wrapped up the first 12th of the year, I spent Friday evening evaluating my January. Here are the bullet points in my self-report:

Adam’s January 2025

• I went skiing 4 times. (That’s an average of once per week and twice the number of times I have skied between 1990 and 2024.)
• I read 3 books. (More to come on this. But they were all great. And none of them involved coloring.)
• I published 10 new blog posts.
• I published 2 new editions of Adam’s Good Newsletter. (Please sign up if you like positive stuff.)
• I met major milestones on a special writing project I have been working on. (I assume much of the world calls them kilometerstones.)
• I worked out 16 times (despite being sick for a week with one of those little Gremlins Americans circulated in January. Which made me appreciate my good health even more.)
• I booked 3 new speaking engagements. (Does that mean I now have 3 new speaking fiances?)
• I bought a new set of Rogue dumbbells from 5 to 50 pounds and an additional set of 45-pound Rogue bumper plates. Then, I put them all to good use in my home gym. (I also drove from Milwaukee to Columbus to pick them up and save $300 in shipping costs. Plus, I got to see that huge candle in Indiana. #IYKYK)
• The Weaponry conducted 2 transformative strategy workshops for new brands.
• My great team added some cool new clients and we have several more about to come aboard, like the opening to The Love Boat.
• I visited 5 states. And discovered that the new Salt Lake City airport is amazing. Tom Hanks should have been stuck in that terminal.
• I visited my great friends Amy and Todd Urowsky at their beautiful home in Park City, Utah, and then skied at Brighton.
• I spent time with my parents Bob and Jill Albrecht, in Lafayette, Indiana. Having parents is the best. Don’t take it for granted.
• I planned and booked a spring break trip to Arizona. I’d love to hear your favorite things in Scottsdale and Sedona. (I already know about the tall cans of tea.)
• I spent a lot of quality time with my wife Dawn, and sons Johann and Magnus. And my daughter Ava was home from college for 3 weeks in January. Which was wonderful. Like George Bailey’s life.
• I added several great new people to my Great People collection. Great people are the most valuable things you can collect.

I share this list to encourage you to create your own. You have to look back at your wins, both large and small, to recognize the great things in your life. The successes, the adventures, the experiences, the relationships, the learnings, the growth, and the commitments kept. By reflecting on them, you both tally your wins, and you get to enjoy them all again.

Let’s Go February!

Now, it’s time for us all to create a great February. I am excited about it. I hope you are, too. It all starts simply by having a great day today, whatever that looks like to you. And then doing it again tomorrow.

Key Takeaway

A great life, a great marriage, and a great career are built one day at a time. Start by knowing what great means to you. Then, live into that every day. String together great days. They create great weeks, months and years. You have to make it happen. And it is never too late to start.