Introducing the amazing shoes that help fight breast cancer.

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I will never forget a phone call I received from my wife in 2001. I picked up the phone, and without any other greetings Dawn said, ‘My Mom has breast cancer.’ Those unexpected and unwelcomed words landed with more weight than any others I have ever heard telephonically. With that phone call I joined the not-so-exclusive club of people whose family’s have been invaded by breast cancer.

A Better Call

Planning

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Kristyn ‘K-Lil’ Lilley and Sonia. K-Lil lead our design work, and directed interviews. Because she rocks. Sonia is an amazing advocate for other women dealing with breast cancer.

Filming

Then we traveled to Atlanta to film four inspiring women who have battled with breast cancer, and six strong breast cancer supporters who have helped friends, mothers and wives through their fight with this menacing disease.

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Here Is The Deal

Simple and startling facts about breast cancer:

  • 45,000 women in the US and Canada are expected to die of breast cancer this year.
  • There are 3,850,000 breast cancer survivors in the US and Canada today.

The key to turning 1-in-8 women into 0-in-8 is research. That’s why the Breast Cancer Research Foundation is so important.

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Harper and Yolaine and I after wrapping. Not rapping.

Impressive Facts About The BCRF.

  • It is the largest nonprofit funder of breast cancer research in the world.
  • They fund 275 scientist
  • They fund research in 15 countries on 6 continents
  • They help explore causes, new treatments, prevention and early diagnosis
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Sorita is amazing. She owns a Fleet Feet Store in Reading, PA. She not only crushed breast cancer, she crushes triathlons too.

I am extremely proud that our team was able to contribute to such an important cause. Thanks to Jeanne Mayer, Kristyn Lilley, Matt Ackley, Kevin Kayse and Tony Sharpe for all of your hard work.

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Gretchen and her family are truly inspiring. I was just happy to be in their world.

Key Takeaway

Go Cynthia!

Originally published at theperfectagencyproject.com on October 18, 2018.

Written by

I am a growth-minded entrepreneur trying to share what I am learning on my journey, both professionally and personally. Also hoping to make people laugh.

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