How to get more out of your reading every day.

Adam Albrecht
3 min readFeb 22, 2024

I love to read. Like most people, I was born highly uneducated. Reading has become an instrumental part of my master plan to overcome my early shortcomings. I love to learn and to become inspired. And if you are reading this I expect you do too.

I like reading classic literature because it makes me feel worldly. I liked reading the first three Harry Potter books because they made me feel magical. But then I realized my time is too scarce to read four more books about a fanciful wizard boy.

Today I read a lot of books on self-improvement, business, and biographies. I also read healthy portions of magazines like Fast Company and because I find them both creatively stimulating and educational. Plus I like the pictures.

Several years ago I read an interesting quote from Charlie “Tremendous” Jones that said, “You are the same today as you’ll be in five years except for two things: the books you read and the people you meet.” And this reading about reading encouraged Adam “Ordinary” Albrecht to read even more.

But there is also a potential danger in reading. And not just the threat of papercuts and eye strain. I have found that too much reading can lead to too little doing. If I fill all of my time with learning and inspiration I leave no time for action. Like the career student who seems to know everything but does nothing.

If you find that you are reading and learning, but not actually putting your learnings into action, follow this simple rule of thumb that influences my reading today:

Read just enough to learn something new and become inspired. Then act on it.

This simple rule has helped me accomplish more. I’ve wasted less time. And I’m more excited about my work.

I think of reading now like a pregame speech. One that I listen to just long enough to become properly motivated. And as soon as I am lathered up I jump to work, acting on the inspiration.

That’s when I start writing, planning, structuring, detailing, calling, creating, wizarding or potioning. When I have one hour available, instead of one hour of reading, I can do 10 or 15 minutes of reading. Then I can spend the rest of the hour implementing. Which means that the return on that one hour is significantly higher than it would be from reading alone.

I use my reading to prompt action. This approach has been vital to my experience as an entrepreneur and Founder of The Weaponry. It has empowered me to author What Does Your Fortune Cookie Say? and my current writing projects. And it is the driving force that has inspired more than 960 blog posts. Because reading is not the goal. It is just the beginning.

Key Takeaway

Reading is a great way to learn and grow. But putting your new knowledge into action is far more valuable. For the next week, I encourage you to read enough each day to want to do something new and exciting. Then do it. Then repeat the process. And let me know how it works for you.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Originally published at on February 22, 2024.



Adam Albrecht

I am a growth-minded entrepreneur and author of the book What Does Your Fortune Cookie Say? I share what I'm learning on my journey. And I try to make it funny.