How to apply an Instagram filter approach to your work and life.

How Filters Work

  1. You take a photograph
  2. You look at that photograph. Every time you do it makes you laugh.
  3. You upload it into Insta, or your favorite photo filtering app.
  4. You apply a filter to the photo.
  5. The filter applies its unique recipe of contrast, saturation, highlights, focal points, warmth and color to the image.
  6. You taste test anywhere from 2 to 102 different filters on the photo to decide which one makes the photo look most amazingable.
  7. You have a hard time deciding between two filters.
  8. You ask someone nearby which of the two is better.
  9. They don’t care.
  10. You just pick one.
  11. You share the image with the world.
  12. Everyone thinks you are cooler, better looking and living a more amazing life than you really are.

Filter Love

Santa Cruz, filtered.

Real World Filters

San Francisco Bay, filtered.

Business

My family in Chicago, filtered.

Personal Filters

  • Happiness
  • Friendship
  • Adventurousness
  • Quality Time
  • Memory Making
  • Ideal Weight
  • Wedding Vow
  • Self Actualization
  • Joy
  • Commitments
  • Personal Strength
  • Learning
  • Christianity
  • Dot Connecting
  • New People
  • Yard Care
  • Cleanliness
  • Mentoring
  • Dad
  • Humor

Application and Feedback

Key Takeaway

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Adam Albrecht

Adam Albrecht

I am a growth-minded entrepreneur and author of the book What Does Your Fortune Cookie Say? I share what I am learning on my journey,