How to apply an Instagram filter approach to your work and life.

Remember photos before Instagram? I don’t. Because things are so much better now. Photos are no longer shared in their naked state. Instead, we use filters on our images to make them look their best. And the filtering of photos is fun. Not rollercoaster-riding fun. Or dance party fun. But you know, killing-time-at-the-DMV fun.

How Filters Work

  1. You take a photograph
  2. You look at that photograph. Every time you do it makes you laugh.
  3. You upload it into Insta, or your favorite photo filtering app.
  4. You apply a filter to the photo.
  5. The filter applies its unique recipe of contrast, saturation, highlights, focal points, warmth and color to the image.
  6. You taste test anywhere from 2 to 102 different filters on the photo to decide which one makes the photo look most amazingable.
  7. You have a hard time deciding between two filters.
  8. You ask someone nearby which of the two is better.
  9. They don’t care.
  10. You just pick one.
  11. You share the image with the world.
  12. Everyone thinks you are cooler, better looking and living a more amazing life than you really are.

Filter Love

Santa Cruz, filtered.

I love using these filters. It’s fun to look at the same photo through different filters and see very different images. In fact, I love it so much that I have been using the same process in my work and life.

Real World Filters

San Francisco Bay, filtered.

Business

But those are just the financial filters. I apply a Quality filter to determine whether my advertising and idea agency is producing great creative work. A Customer Service filter tells us whether our service is meeting our expectations and the expectations of our clients. A Happiness filter makes me look at whether me and my teammates at The Weaponry are enjoying the work we are doing. A Culture filter gives me a good look at our company culture and vibe. All of the images are slightly different. And they are all important to look at.

My family in Chicago, filtered.

Personal Filters

  • Happiness
  • Friendship
  • Adventurousness
  • Quality Time
  • Memory Making
  • Ideal Weight
  • Wedding Vow
  • Self Actualization
  • Joy
  • Commitments
  • Personal Strength
  • Learning
  • Christianity
  • Dot Connecting
  • New People
  • Yard Care
  • Cleanliness
  • Mentoring
  • Dad
  • Humor

Application and Feedback

Key Takeaway

*If you know someone who could benefit from this idea, please share it with them.

Originally published at http://theperfectagencyproject.com on September 8, 2019.

I am a growth-minded entrepreneur trying to share what I am learning on my journey, both professionally and personally. Also hoping to make people laugh.