How to apply an Instagram filter approach to your work and life.

Remember photos before Instagram? I don’t. Because things are so much better now. Photos are no longer shared in their naked state. Instead, we use filters on our images to make them look their best. And the filtering of photos is fun. Not rollercoaster-riding fun. Or dance party fun. But you know, killing-time-at-the-DMV fun.

How Filters Work

If you haven’t used Instagram or Snapchat filters, here is an oversimplification.

  1. You take a photograph

Filter Love

Santa Cruz, filtered.

I love using these filters. It’s fun to look at the same photo through different filters and see very different images. In fact, I love it so much that I have been using the same process in my work and life.

Real World Filters

As Instagram quickly teaches us, there are many ways to look at the world. A seemingly poor image can look great through the right filter. And a great image can look terrible through the wrong filters. The same thing happens with our professional careers, finances, health and relationships.

San Francisco Bay, filtered.

Business

As an entrepreneur, I use many different filters on my business. I apply the Revenue filter to get a good image of how much money we are bringing into the business. I apply a Profit filter to see how much of that revenue we are actually keeping. I apply a Historical filter to see whether our finances are improving. I apply a Goal filter to see if we are doing what we set out to do.

But those are just the financial filters. I apply a Quality filter to determine whether my advertising and idea agency is producing great creative work. A Customer Service filter tells us whether our service is meeting our expectations and the expectations of our clients. A Happiness filter makes me look at whether me and my teammates at The Weaponry are enjoying the work we are doing. A Culture filter gives me a good look at our company culture and vibe. All of the images are slightly different. And they are all important to look at.

My family in Chicago, filtered.

Personal Filters

I am always evaluating my personal life with a full spectrum of filters. Here is a list of the filters that I regularly use:

  • Happiness

Application and Feedback

I apply these filters often to get a quick look at how I am doing in various areas of my life. Sometimes the picture is beautiful and I want to show everyone. But I don’t always like what I see. That’s okay. A poor image gives me something worthwhile to work on. The filters help me spot my weak links, my blindspots and areas of concern. Once I see them I can give them the attention they deserve. I like to work on my uglies until they are reach a point where I would share them with the world.

Key Takeaway

There are many ways to look at your work, health, relationships and personal lives. Don’t just focus on the filters that make you look good. Use a wide range of filters to see how you are doing in many areas of your life. Find the areas that need improvement. Give yourself credit for the areas that are focused, sharp and beautiful. Always keep the big picture in mind. It’s the best way to live your life in a way that is worth sharing.

*If you know someone who could benefit from this idea, please share it with them.

Originally published at http://theperfectagencyproject.com on September 8, 2019.

I am a growth-minded entrepreneur trying to share what I am learning on my journey, both professionally and personally. Also hoping to make people laugh.