How Social Media Is Killing the Christmas Card.

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For much of my life the Christmas Card Season was a highlight of my year. I loved going to the mailbox to see it stuffed full of cards from friends and family all over the country. The cards typically came with beautiful or funny photographs and a written update offering highlights from the year for each member of the family. It was reassuring to know that the people I hadn’t heard from in the past 12 months were still not dead.

The Christmas Card, and its blue-collar brother, the letter, used to be the only technologies that allowed us to share pictures and status updates with our family, professional network and social circles. The people you exchanged cards with defined your social group. Being on someone elses Christmas card distribution list meant that your relationship was worth at least the cost of a card, an envelope and a stamp.

The Year That Changed Everything

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Leapfrogging The Polaroid

Dear Letter, I found someone new.

I am an active social media follower. So I know about that recent recital, the restaurant you went to last weekend and that tournament that your child’s team won. I already know about the 3rd person you are dating since the divorce. I know that the Christmas tree tipped over when you put that last ornament on it. (Wait, that was me. And who puts another ornament on a tree that has already tipped over?)

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Where do we go? (Oh oh, where we do we go now?)

Opportunity

Since 2007, my family has created a year-in-review video using the best of our digital photography to tell the story of all the things we did, places we went and people we saw. We set it to music, and shared with our friends and family on New Year’s Day, via Vimeo link. Technology makes this so easy that the hardest part is simply deciding which pics to cut out.

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The Grand Consolation

Key Takeaway

Note: The Albrechts are not pulling the plug on our Christmas cards yet. If you are still sending us one, you will still get one in return.

Originally published at theperfectagencyproject.com on December 13, 2018.

I am a growth-minded entrepreneur trying to share what I am learning on my journey, both professionally and personally. Also hoping to make people laugh.

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