Here’s the most underrated influence on your growth and improvement.

Adam Albrecht
2 min readApr 28, 2024


Comfort vs Discomfort

It is one of the most interesting battles in the human experience.

We have an innate drive to seek comfort. To find safety. To avoid suffering, pain and awkwardness. Which is why we keep those pictures taken during puberty tucked safely away, only to resurface in wedding reception videos.

But if we give in to our desires for comfort our world shrinks. Our growth stops. And we squander our time on a couch, in bed, or on a lounger at the beach attempting to explain away our shrinkage.

But there is another epic force within all humans. The desire for growth. The yearning for self-improvement. The hunger for badassery. (Which science has proven to be even greater than the hunger for whatever you gave up for Lent. #peanutM&Ms)

The Power of Discomfort

Human growth is stimulated by discomfort.

That discomfort comes in many forms.

Putting yourself in new and novel situations.

Pushing your body physically to the bounds of your strength or stamina.

Trying new unnatural behaviors and responses.

Attempting techniques that feel foreign.

Applying the non-intuitive.

To become the best version of yourself, abandon the safe and face the threatening.

Because each time you do, you grow. You learn. You expand. You strengthen. You improve. And you increase in valuable ways.

Helen Keller, one of the greatest growth artists in human history (but a terrible driver) put it this way:

‘Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.’ -Helen Keller

Question for you:

How much time, energy and thought do you put into making yourself comfortable? Compare that to how much you focus on creating personal discomfort. As you change that ratio you will change your life.

Key Takeaway

To become the best version of yourself it is important to get comfortable with discomfort. Seek it out. Create it. Embrace it. Because discomfort is the condition that precedes all growth and improvement.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Originally published at on April 28, 2024.



Adam Albrecht

I am a growth-minded entrepreneur and author of the book What Does Your Fortune Cookie Say? I share what I'm learning on my journey. And I try to make it funny.