Great advice on how to best position yourself.

Adam Albrecht
3 min readDec 28, 2023

I spent a lot of time this fall with Oscar-nominated cinematographer Jeff Cronenweth. Jeff was the cinematographer for a couple of little movies you may have heard of, including Fight Club, and A Social Network. He also filmed the Shake It Off video for Travis Kelces’ girlfriend, Taylor, which has been viewed a Dr. Evil-sized 3.3 billion times!

Our team at The Weaponry worked with Jeff and his director brother Tim on a great new TV commercial for a great client that I can’t talk about yet. Kinda like the way you can’t talk about Fight Club. Except in this case nobody gets punched in the tooth.

The Photos

Throughout the month-long multi-timezone shoot, the agency, client, and the Cronenweths would take a picture after we wrapped at each location. As we gathered for our team photo following an early morning sunrise shooot, Jeff gave our group a piece of advice. He told us to position ourselves so that we could feel the warmth of the sun on our faces. This would ensure that our face was lit for the picture. It was great advice that allowed us all to direct ourselves, kinda like Kevin Costner, Tyler Perry, or Pam & Tommy.

Positioning ourselves so that we can feel the warmth of the sun on our faces. Jeff and Tim are in the front. John Hancock is in the back.

But I couldn’t help but think that Jeff’s great advice transcends photography and film. In fact, I think it is one of the best pieces of advice and direction we can give another person.

The Sunshine Advice

Always position yourself so that you feel the warmth of the sunshine on your face. Don’t be content to stand in the shadows. As you navigate your personal journey always position yourself amongst people who shine on you. Surround yourself with others who provide the warm glow of kindness, support, respect and encouragement. Find a career where you can feel the glow of the work you do on your face. Spend time in places where you can feel the warmth of the people and the culture. That warmth you feel is the sign that you are exactly where you should be.

Key Takeaway

When you are in the right place with the right people doing the right things you can feel it like warm sunshine on your face. Seek out that feeling. Enjoy it when you find it. And don’t settle for less.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Originally published at on December 28, 2023.



Adam Albrecht

I am a growth-minded entrepreneur and author of the book What Does Your Fortune Cookie Say? I share what I'm learning on my journey. And I try to make it funny.