Do you know the most valuable asset you will ever accumulate?

Adam Albrecht
2 min readApr 2, 2023

I just got back from a spring break vacation with my family. We were in Florida for a week. The weather was in the 70s. The Gulf of Mexico was blue and beautiful. Which is why my sons tried to sneak half of the gulf home with us in a saturated Nerf football.

Vacations serve as a great reminder that there are 2 ways to create tremendous wealth. At least there are 2 ways that won’t land you in an orange jumpsuit with a lifetime supply of gruel.

The first way we create wealth is through our careers. The money we earn, save and invest through our hard work creates both wealth and financial freedom. Which is good. Keep doing this.

The second way that we create wealth is through the accumulation of good memories. These memories are the result of our life experiences and enjoyable interactions with others.

While having money is good, it is mostly good because you can invest it in creating more memories. And memories compound in value every time you revisit them. You profit from them each time you reminisce, like Mary J. Blige. You profit from them each time you look at your photographs, like Nickleback, Ed Sheeran, or Def Leppard. And you profit each time you talk about your fun, funny or heartwarming stories with your friends and family. Do this as often as you can.

Key Takeaway

Your memories are the most valuable possessions you will ever own. Invest in creating more of them. Collect as many as you can. Spend time thinking and talking about your memories and you will become wealthier and wealthier in the most important way. The older you get the less you will be able to use the money you have saved. But your memories will rise in value all the way to the end. Because your collection of memories is your life. Never forget that.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Originally published at http://adamalbrecht.blog on April 2, 2023.

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Adam Albrecht

I am a growth-minded entrepreneur and author of the book What Does Your Fortune Cookie Say? I share what I'm learning on my journey. And I try to make it funny.