Before people will pay you money they need to know you exist.
Radar was first invented in the early 1900s. Depending on how you look at it, radar was either invented by German Christian Hülsmeyer, British Robert Watson-Watt, or American Radar O’Reilly.
Radar is a very useful technology in war and navigation. It alerts you that someone or something is within a determined radius of you. It makes you aware of things you weren’t aware of before. Including things that you can’t see with your naked eye. Or any other naked parts for that matter.
This concept is very useful to humans in other arenas too.
If you have a business that needs to develop new customers, having potential customers on your radar is important. But it’s critical for your business to be on your potential customer’s radar. Because, in the words of NSYNC, if you are not on their radar they can’t buy, buy, buy from you.
That is why marketing exists. You first need to ping on your customer’s radar before you can make a sale. Because if they are looking for products, services or experiences that you offer, but they don’t notice you, you both lose out. (Insert Game Show losing sound effect here.)
To be found, you have to send regular signals. That signal that you are sending should be loud and detectable by your most important audience. You do this both through placement (being where others can find you) and promotion (through messages you share with the world).
Once your products or your messages are discoverable, you will begin to ping on your most important customers’ radars. That is the goal. That’s where it all starts.
Great things happen as a result of awareness. Make sure you are taking steps to be discovered. Show up. Send messages. That’s how you get noticed. And once you are noticed, the possibilities are endless.
*If you know someone who could benefit from this message, please share it with them.
+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.