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Ever wonder what the difference is between successful people and unsuccessful people? It is not physical. Both people look very similar on the surface. If you cut them open you would find all the same things inside both. You would also discover that both groups highly dislike being cut open.

The difference between successful, accomplished people and those who never progress is not in knowledge. Everyone knows what to do:

  • Eat right
  • Exercise
  • Get plenty of sleep
  • Work hard
  • Network
  • Study
  • Show Up
  • Volunteer
  • Collaborate
  • Save
  • Invest
  • Rise early (to get the worms)
  • Take risks
  • Read
  • Follow up
  • Wear deodorant

The Difference

Successful people do what they know they should do. They act. They make. They move. They try. …


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We have finally come to the end of 2020. This year is certain to be a first-ballot inductee to the Year Hall of Fame. The unprecedented health, economic, political, racial, and social issues of 2020 have made this a year like no other.

Yet the adaptability, innovation, resilience and humanness revealed in 2020 have shown just how amazing humans really are. While cockroaches are known as the species that will survive anything, 2020 has proven that human survival skills are very well intact. Right Mr. Darwin?

Preparing For 2021

Now it’s time to prepare for a great 2021. Why prepare? Because great years, like great lives, don’t just happen. …


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Yesterday when I arrived at work I sat down at my desk to plan my day at The Weaponry. I firmly believe that you must get on top of each day before the day gets on top of you. #ItsBetterOnTop

Like Lynyrd Skynyrd, I plan my days in 3 steps, mister.

  1. I open up my daily calendar to see my obligations for the day.
  2. I open Stickies on my laptop to see My Priorities List. I created a list that includes my clients, business development efforts, and major life goals.
  3. I open up my notebook and create my Daily Success List. …

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There are a lot of people to compete with on this planet. If you are looking for a job, a significant other, or a great opportunity, it helps to stand out from the herd. Or so I’ve heard.

Only You.

In advertising, we are always looking for that thing that only our brand can say. We were the first brand to do ________. We are the only brand to offer ________. We are the only brand that does __________ in Dallas, besides Debbie.

What we are doing is creating a clear and distinguishing image of our brand without an equal competitor. …


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You started 2020 with exciting goals to achieve. But the aspirations of New Year’s Day probably feel like a lifetime ago. Whether you set goals specifically for 2020, or goals to achieve in your lifetime, you began the year with something important you wanted to accomplish. If the wild ride that is 2020 has caused goal amnesia, take a moment now to remember your goals for the year. (cue the Jeopardy music…)

It’s go time.

Today is December 1st, and you are down to your last month of 2020. The next 31 days are what you have left to work with to make personal and professional progress this year. Don’t let the remaining time slip away. These are the days to remember. …


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Do you know what the most valuable construction material is? In case you are no Bob The Builder and haven’t partied at The Home Depot since before the pandemic, here’s a quick refresher on some of the more popular materials:

  • Lumber
  • Brick
  • Concrete
  • Steel
  • Glass (If your house is made of this don’t throw Mick Jagger)
  • Bamboo
  • Corn (Mitchell, South Dakota only)
  • Plastic
  • Aluminum
  • Adobe

But the most valuable construction material of all, is time. You can use time, like blocks, bricks and legos to create anything you can think of. We all get a delivery of 1,440 shiny new minutes every day. …


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Businesses often spend a great deal of time identifying and declaring their core values. However, very few repeat them often enough, or bake them into their day-to day operations to make them meaningful. Just ask the Weinstein brothers.

Declaring your values is really declaring your priorities. Your values provide a framework for your decision making. Your values tell you where to focus your time and attention. Because when you have a clear set of values you know which things are important, which things are peripheral and which things are witch things.

At my advertising and idea agency, The Weaponry we value 3 things above all else. …


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I have a passion. I love advertising. I love everything about the creativity and strategery involved. My friends I grew up with tell me I was born for my career in advertising. They also tell me that I was born with a glitch in my brain. They are probably right on both accounts. Advertising plays to my natural interests and talents. Which makes my work easier and more enjoyable. It also led to me launch my own advertising and idea agency called The Weaponry.

However, discovering your true passion is fairly rare. Like a 4-leaf clover. Or a civil political debate. Over the course of my career, I have had conversations with countless people (meaning none of them were Counts) who have no idea what their passion is. In fact, I have come to think of the search for personal passion like the search for Sasquatch, or The Fountain of Youth. While it is exciting to think that it is out there somewhere there is a great chance you will never find it. …


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If you want to develop as a creative thinker you have to color outside the lines. I don’t mean the way a young kid does when they have no sense of how to stop themselves when they get to a delineating line on a piece of paper.

What I mean is that creative thinking can not and should not be contained. To improve your creative thinking don’t simply create when and where you are told to create. Don’t create only when a teacher gives you a creative project. …


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Not all actions are equal. Which means the return on your invested time and energy is not equal. Occasional effort put into an activity, practice, or exercise is not the same as fully-dedicated effort with a plan, a schedule, and a timer. #TimeToMakeTheDonuts

Chipping

Chipping is the occasional effort you put towards a task. Sometimes you go for a run, eat a salad, read, or play an instrument. Chipping is going to church at Christmas and Easter, which makes you a Chreaster. Chipping is shooting hoops in the driveway, sometimes, in your flip flops.

Chipping means you partake occasionally, when you feel like it. You write, sometimes. You study, now and then. …

About

Adam Albrecht

I am a growth-minded entrepreneur trying to share what I am learning on my journey, both professionally and personally. Also hoping to make people laugh.

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