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Businesses often spend a great deal of time identifying and declaring their core values. However, very few repeat them often enough, or bake them into their day-to day operations to make them meaningful. Just ask the Weinstein brothers.

Declaring your values is really declaring your priorities. Your values provide a framework for your decision making. Your values tell you where to focus your time and attention. Because when you have a clear set of values you know which things are important, which things are peripheral and which things are witch things.

At my advertising and idea agency, The Weaponry we value 3 things above all else. …


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I have a passion. I love advertising. I love everything about the creativity and strategery involved. My friends I grew up with tell me I was born for my career in advertising. They also tell me that I was born with a glitch in my brain. They are probably right on both accounts. Advertising plays to my natural interests and talents. Which makes my work easier and more enjoyable. It also led to me launch my own advertising and idea agency called The Weaponry.

However, discovering your true passion is fairly rare. Like a 4-leaf clover. Or a civil political debate. Over the course of my career, I have had conversations with countless people (meaning none of them were Counts) who have no idea what their passion is. In fact, I have come to think of the search for personal passion like the search for Sasquatch, or The Fountain of Youth. While it is exciting to think that it is out there somewhere there is a great chance you will never find it. …


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If you want to develop as a creative thinker you have to color outside the lines. I don’t mean the way a young kid does when they have no sense of how to stop themselves when they get to a delineating line on a piece of paper.

What I mean is that creative thinking can not and should not be contained. To improve your creative thinking don’t simply create when and where you are told to create. Don’t create only when a teacher gives you a creative project. …


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Not all actions are equal. Which means the return on your invested time and energy is not equal. Occasional effort put into an activity, practice, or exercise is not the same as fully-dedicated effort with a plan, a schedule, and a timer. #TimeToMakeTheDonuts

Chipping

Chipping is the occasional effort you put towards a task. Sometimes you go for a run, eat a salad, read, or play an instrument. Chipping is going to church at Christmas and Easter, which makes you a Chreaster. Chipping is shooting hoops in the driveway, sometimes, in your flip flops.

Chipping means you partake occasionally, when you feel like it. You write, sometimes. You study, now and then. …


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On Tuesday I was visiting a home and saw an interesting piece of art hanging on the wall. It said, ‘The purpose of life is to discover your gift. The meaning of life is to give your gift away.’ The quote was attributed to William Shakespeare. Although that didn’t really seem like the type of thing he doth writeth or sayeth.

I was tempted to take a pic of the artwork because I liked the quote so much. But I refrained. That night when I got home I looked the quote up on the Googler. I found that the quote is often attributed to Shakespeare or Pablo Picasso. Although there is no evidence linking either of them to those words. …


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Welcome to Labor Day Weekend 2020. You made it! We are now two/thirds of the way through the most unusual year in the history of years. The covid crises, economic crises, and ongoing racial crises mean that 2020 has officially met its quota on crises-es. And I’m guessing you have too.

Labor Day Weekend couldn’t have come at a better time. We have all been pushing through the new challenges, changes, oddities and frustrations for a full 6 months. Which means that the very best thing you can do for the next 2 days, is nothing.

I know you have a long list of to-dos, could-dos and should-dos. There is always work to do be done, both at work and at home. But I suggest you just don’t it. Instead, take the rest of this long weekend to do what Labor Day Weekend was intended for. Resting. Relaxing. And most importantly, recharging. …


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Sometimes things go wrong. Actually, things go wrong all the time. It’s as predictable as a celebrity divorce. You will miss out on opportunities. You will lose games, money, clients, and jobs. You will get knocked down and spun around. Because life offers up a never-ending conveyor belt of challenges. And not all of them go your way.

Bouncing Back

The best way to deal with loss and disappointment is to get right back to work. It’s as simple as that. Because there is something magical about the feeling of making progress that heals the bites, burns and bruises of life.

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As you work towards your next success you are putting the past failure in the rearview mirror. You are investing in the next win, instead of dwelling on the last loss. You positively reorient your attention and focus as you begin traveling towards your next accomplishment. And the psychological effect is huger than Hugh Jackman. …


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I love driving in the mountains. Maybe it is because I grew up in Vermont, but I find the twists, turns, inclines and declines thrilling. I love the constantly changing scenery and inspiring views. Mountain driving is like life itself. It offers ups and downs, surprises, wonder and danger all packed closely together. Although in the mountains, the restrooms are always spread far apart.

One of the most fascinating features of mountain driving is the runaway truck ramp. Because of the long steep declines that are unavoidable in mountain driving, truck brakes can occasionally max out. Leaving truckers with no means to slow down or stop their vehicle. …


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Dams take the potential power in water, focus it, harness it, and use it to create electricity. We call it renewable energy, because the planet will always create more water. Wind turbines do the same thing. And because the Earth will continue to create more wind, there will always be more to harness. Plus, everyone knows it’s windy.

As humans, we can do the same thing. There are powerful forces on this planet that will never run dry. Forces like stress, rejection, failure, anger, teasing, bullying, disappointment and loneliness. And of course all the isms. Racism, sexism, fascism and the unappreciated euphemism. Instead of letting them wear and weaken you, harness their power. …


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Every opportunity has a time constraint. If you don’t jump, you miss out. You have to be ready and willing to act when the chance comes along. Which means that before the opportunity arrives you have to prepare yourself.

The Start-Up Opportunity

I had thought a lot about starting my own business over the course of my career. Then one day an opportunity came my way. A former client called me and encouraged me to start my own advertising agency so that we could work together again. Two hours later another former client called me with the same conversation.

After checking my office for candid cameras and Ashton Kutcher, I realized I wasn’t being punked. The opportunity to start my own business had arrived. I quickly arranged phone calls and meetups with other former-and-potential-future clients. I discovered there was great interest in what I was planning to do. And Morris Day told me this was the time. …

About

Adam Albrecht

I am a growth-minded entrepreneur trying to share what I am learning on my journey, both professionally and personally. Also hoping to make people laugh.

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