When I first started telling people that I was launching my own business they asked, ‘Is your website up yet?’ I quickly realized that many people consider having a business website actually having a business. I also realized that startups that begin with a website, rather than a business development plan, struggle like Muggles at Hogwarts.
Creating A Business
Instead of focusing on building a website, we focused on building a business. We were creating an advertising and idea agency. And we named it The Weaponry. We started by meeting with marketers, asking about their unmet needs, and then creating services to meet those needs. #WeAllHaveNeeds
Building the Machine
We focused on finding great people to work on our team. We developed repeatable processes and procedures that enabled us to deliver great results. We developed the machinery that enabled us to find new clients. We implemented customer service standards that kept those clients coming back. And we honed our accounting operation to make sure that cash flowed through the business to keep the organization healthy and its people paid.
Shiny Happy People
As a result, we developed a strong foundation of happy customers. We developed a strong group of business partners and collaborators who loved working with us. And that created a problem.
Losing Out On Brand Champions
We were developing brand champions who didn’t have an easy way to champion us. Because clients who loved working with us, and partners who loved working alongside us would want to recommend us to others. But the only website they could reference to promote us was a joke website we created that featured Laverne and Shirley from the TV show by the same name.
I loved not having a real website. It was rebellious and provocative. I loved that we built a multi-million dollar business without a website, by focusing on old fashion business development and maintenance.
But I hated the fact that people who loved The Weaponry didn’t have an easy way to promote, endorse or recommend us. In fact, we made our biggest fans look looney when they did tell others about us and had to note that we didn’t have a website, or at least a real website.
I’m Gonna Make A Change, For Once In My Life.
The realization that we were not helping those who were trying to help us was the reason we decided to create a real website for The Weaponry.
Today, I am excited to announce that TheWeaponry.com is a totally legit website.
- You can now find out why our name is The Weaponry.
- You can learn about our 3 Pillars of Success.
- You can check out the What We Do section to see if it is what you are looking for.
- You can see photos of our offices.
- You can find out who we work with, and where those clients are.
- You can see work.
- You can see our team members, and you can read their not-too-serious bios.
- You can submit request for information or more conversation.
- You can find our contact info, office locations and ways to socialize with us.
- You can tell us if you like Pina Coladas.
I invite you to check out the site at theweaponry.com and see it all for yourself. And if you look hard enough you still may find Laverne & Shirley.
Don’t be afraid to do things your own way. But recognize when it limits your growth. This is true in your personal life, and in business. If you want to launch your own startup remember that building a business is more important than building a website. But once you have fans you should make it easy for them to evangelize for you. Can I get an Amen?
There was a lot of thought that went into our decision to not have a real website. I wrote about that thought in these posts: The story of our crazy website. Part 1: What is this? Our unconventional website, Part 2: 7 Reasons we don’t have a real website.