When I was a kid we didn’t have electronics. Check that, we had one television in our living room. It had no remote control, so you had to get up and go to the TV to change the channel and volume, or to fix the vertical hold. I didn’t have any video games. Our only phone was wired to the wall. And the only fun things you could do with the phone was prank call your friends, or dial 867–5309 and ask for Jenny.

The Pretender

As a result of my Amish-ish youth, I had to find other ways to fill my…


There are two ways to think about life. The first is to think that everything that is happening to you, or going to happen to you, is already predetermined. Your story was handed to you, fully written, and you are simply following the script. The second way to think about life is that nothing is written. You are the one doing all the writing. The world is waiting for you to figure out the next chapter.

Driver or Passenger?

The first approach assumes that nothing is up to you. The second approach assumes that everything is up to you. Your position on this…


I always laugh when someone says ‘If I could go back in time I wouldn’t do anything different.’ I appreciate the conviction of such a statement. But it shows that they have not learned and grown much during this dress rehearsal. So they obviously wouldn’t profit much from a life mulligan anyway.

My Re-do

I can find a seemingly endless supply of things I would do differently on my life do-over. I would have slowed down that night when I lost control of my car and flew it into a pasture full of cows Duke’s of Hazard-style. I would have skipped that…


Ever wonder what the difference is between successful people and unsuccessful people? It is not physical. Both people look very similar on the surface. If you cut them open you would find all the same things inside both. You would also discover that both groups highly dislike being cut open.

The difference between successful, accomplished people and those who never progress is not in knowledge. Everyone knows what to do:

  • Eat right
  • Exercise
  • Get plenty of sleep
  • Work hard
  • Network
  • Study
  • Show Up
  • Volunteer
  • Collaborate
  • Save
  • Invest
  • Rise early (to get the worms)
  • Take risks
  • Read
  • Follow up
  • Wear deodorant

The Difference


We have finally come to the end of 2020. This year is certain to be a first-ballot inductee to the Year Hall of Fame. The unprecedented health, economic, political, racial, and social issues of 2020 have made this a year like no other.

Yet the adaptability, innovation, resilience and humanness revealed in 2020 have shown just how amazing humans really are. While cockroaches are known as the species that will survive anything, 2020 has proven that human survival skills are very well intact. Right Mr. Darwin?

Preparing For 2021

Now it’s time to prepare for a great 2021. Why prepare? Because great years…


Yesterday when I arrived at work I sat down at my desk to plan my day at The Weaponry. I firmly believe that you must get on top of each day before the day gets on top of you. #ItsBetterOnTop

Like Lynyrd Skynyrd, I plan my days in 3 steps, mister.

  1. I open up my daily calendar to see my obligations for the day.
  2. I open Stickies on my laptop to see My Priorities List. I created a list that includes my clients, business development efforts, and major life goals.
  3. I open up my notebook and create my Daily Success…

There are a lot of people to compete with on this planet. If you are looking for a job, a significant other, or a great opportunity, it helps to stand out from the herd. Or so I’ve heard.

Only You.

In advertising, we are always looking for that thing that only our brand can say. We were the first brand to do ________. We are the only brand to offer ________. We are the only brand that does __________ in Dallas, besides Debbie.

What we are doing is creating a clear and distinguishing image of our brand without an equal competitor. …


You started 2020 with exciting goals to achieve. But the aspirations of New Year’s Day probably feel like a lifetime ago. Whether you set goals specifically for 2020, or goals to achieve in your lifetime, you began the year with something important you wanted to accomplish. If the wild ride that is 2020 has caused goal amnesia, take a moment now to remember your goals for the year. (cue the Jeopardy music…)

It’s go time.

Today is December 1st, and you are down to your last month of 2020. The next 31 days are what you have left to work with to make…


Do you know what the most valuable construction material is? In case you are no Bob The Builder and haven’t partied at The Home Depot since before the pandemic, here’s a quick refresher on some of the more popular materials:

  • Lumber
  • Brick
  • Concrete
  • Steel
  • Glass (If your house is made of this don’t throw Mick Jagger)
  • Bamboo
  • Corn (Mitchell, South Dakota only)
  • Plastic
  • Aluminum
  • Adobe

But the most valuable construction material of all, is time. You can use time, like blocks, bricks and legos to create anything you can think of. We all get a delivery of 1,440 shiny new…


Businesses often spend a great deal of time identifying and declaring their core values. However, very few repeat them often enough, or bake them into their day-to day operations to make them meaningful. Just ask the Weinstein brothers.

Declaring your values is really declaring your priorities. Your values provide a framework for your decision making. Your values tell you where to focus your time and attention. Because when you have a clear set of values you know which things are important, which things are peripheral and which things are witch things.

At my advertising and idea agency, The Weaponry we…

Adam Albrecht

I am a growth-minded entrepreneur trying to share what I am learning on my journey, both professionally and personally. Also hoping to make people laugh.

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